When a test has strong face validity, anyone would agree that the test’s questions appear to measure what they are intended to measure.įor example, looking at a 4th grade math test consisting of problems in which students have to add and multiply, most people would agree that it has strong face validity (i.e., it looks like a math test).
The difference is that face validity is subjective, and assesses content at surface level. Face validity and content validity are similar in that they both evaluate how suitable the content of a test is.
